Active Capital

The Stake

To insure good results for the email marketing campaign.

The Objective

Usually, e-mailings send the user to a form, that is very poorly used. From the mail, sending directly the user to a form, does not give him enough confidence to accept the offer. Directing the user towards the website of the product owner, is to give the user the opportunity to surf on the website and forget the aim of the mail. And finally not to subscribe.

The Creation

1. Creation of the emailing message respecting the graphics and the brief of the client. Creation of a "mini-website" in which the content reflects the basic argumentation of the product.
2. The mini-website contains the subscribing form on every page.
3. Our application allows our client to follow in reel time the subscriptions on the website. The database will be reused contact again the users.

Putting the website online

On the base of users selected on their motivation, the results have more than doubled for this marketing operation. Showing the efficiency of a simple website driving the users towards the final objective, ASK FOR AN APPOINTMENT, and try the car.